Akshaya Patra Bags LACP Award

LACP Award

The Akshaya Patra Foundation (TAPF) struck Gold at the League of American Communications Professionals’ (LACP) Vision Awards 2014-15 in the Annual Reports (NGO) category, making it five wins in a row. The Foundation’s Annual Report 2014-15, titled Giving Every Dream a Chance featured the inspiring stories of three beneficiaries whose dreams were given wings by Akshaya Patra.

This instalment of the LACP Awards had submissions from over two dozen countries, which makes the win all the more special. Akshaya Patra’s Annual Report scored 98 out of 100, bagging perfect scores in multiple attributes, including Report Cover and Information Accessibility.

LACP Managing Director, Christine Kennedy was all praises for the Annual Report. She said “It proves to be remarkable in light of tremendous competition. The level of creativity exhibited is superb, which is supported by exceptional clarity in communicating this year’s key messages.”

The LACP was formed in 2001 to provide a platform for individuals and entities in the public relations industry, to encourage best practices and recognise exceptional talent.

5 Reasons why you need to Fundraise with Akshaya Patra

Always wanted to try your hand at fundraising? Well here are 5 reasons you need to fundraise with Akshaya Patra!

  1. Improve child nutrition – The Akshaya Patra Foundation currently serves wholesome mid-day meals to over 1.4 million children across 10,845 Government schools in India every day. You can help us reach out to more.

child nutrition

2.  Improve school enrolment and attendance – The mid-day meals have been proved to give children an incentive to attend school, thereby ensuring that more children are getting educated each year.

Government School Children

3.  Avail tax exemption – You can contribute to Akshaya Patra and save on taxes too. With every donation above Rs. 500, avail 100 per cent tax exemption under section 35AC of the Indian Income Tax Act.


4.  Transparency and accountability – Rest assured that you can rely on Akshaya Patra for absolute transparency and accountability. Akshaya Patra is also in the ICAI Hall of Fame for Excellence in Financial Reporting.


5.  Have a great time – Fundraising with Akshaya Patra is a fun-filled experience. Start a campaign, coordinate with your friends, and have a blast for a good cause!


So do you want to fundraise with us and don’t know from where to start? It’s very simple: you can use any of these fundraising ideas to support The Akshaya Patra Foundation:

  • Organising an event (sports event, home brunch) or a collection (in places like shopping centres or supermarkets)
  • Fundraising at schools, at work place or at home
  • Creating online fundraising campaigns of your own

raise fund

You can also refer to our website to get some more ideas. If you have any ideas other than these, you can also use them to raise funds, fundraise with us. The Akshaya Patra Foundation is happy to help you execute your own novel fundraising ideas by providing you with our branding guidelines, and the branding material you need. Are you still finding it difficult?

If yes, contact us at infodesk@akshayapatra.org. Our team is always ready to help and guide you!


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The Akshaya Patra Foundation’s 15 years of service

15 anniversary

With the vision ‘No child in India shall be deprived of education because of hunger’, The Akshaya Patra Foundation set forth its journey in June 2000. It began implementing the Mid-Day Meal Programme by feeding just 1,500 children in five government schools of Bengaluru city. Over the service of 15 years the beneficiary of the NGO has increased to nearly 15 lakhs and it is operational in 24 locations across 10 states of India. As The Akshaya Patra Foundation gets ready for celebrating 15 years of service towards children, it acknowledges the support and aid it has received from generous and sympathetic supporters like you.  It also acknowledges that without the philanthropic support that the Foundation has received over the years such a leap in beneficiary base and operational expansion would not have been possible. We express our heartfelt gratitude to all of you for having journeyed with us for over a decade.


In order to further the potential and reach of the Mid-Day Meal Programme, Akshaya Patra brings together dedication, technological innovation, standard operational processes and good governance into practice. The amalgamation of all these elements allows the Foundation to serve clean, hygienic, freshly cooked nutritious meal to lakhs of children every day across all locations. To get a quick review of the past 15 years and the distance we have covered in reaching our mission of feeding 5 million children by 2020, join us in celebrating 15 years of service through which lakhs of underserved children received the goodness of food and much needed education.

The bond between donors and Akshaya Patra

Donors are the pillars on which a NGO like Akshaya Patra relies on to keep working on its cause. Such is their role that building trust and good relationships is critical to the existence of the organisation. We need to achieve our goal and fulfil our mission and they are there to support us. This is a constant need that is likely be met by a number of donors over time.

Donor Relationship

Our relationship with donors builds a connection that result with potential funding. The stronger that trust and connection, the more likely donor will support Akshaya Patra. But it doesn’t mean that a donor who once supported us will keep extending the favour. So, it is essential to earn their loyalty and trust again and again.

How do you earn this? We have to comply with the rules and regulations and communicate.

When communicating with donors, we have to address the key elements that shape a donor’s perceptions and willingness to continue supporting the mid-day meal programme. Donors want to know:

  • If The Akshaya Patra Foundation is using its funds effectively and efficiently for the intended purpose
  • Are we effecting positive change on the lives of children we serve every day
  • Do we have a good image and reputation

Akshaya Patra has to communicate effectively. It has to be as clear, direct and honest in the communication both verbally and in writing. Follow up on donors regularly. Akshaya Patra needs to send written summaries of key issues and actions. It needs to be responsive to donor requests. Questions need to be asked to understand what is being requested and when it is due. There should be honest interactions.

The Akshaya Patra Foundation has to be realistic and deliver on the promises made. It has to be careful not to compromise the quality of the programme. It has to use donor funds as expected. The financial transparency it observed stringently is also a key factor that allows donors to trust the organisation.

Building a strong relationship with donors through open, two-way communication is the key to making Akshaya Patra successful. The confidence of people in the organization develops the willingness to support.

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Communications, Awards and Akshaya Patra

The Akshaya Patra Foundation, as it expands and grows needs to develop itself as a good storyteller. Why you may ask? The answer is Akshaya Patra is an NGO working with many stakeholders. Trustees, advisors, donors, philanthropists, corporates, well-wishers, Government of India and the State Governments, general public, teachers and most important children are parts of what make Akshaya Patra. The onus to share and build trust, to get support by being transparent about the organisation lies with the organisation. Keeping up with new trends and making content and creative exciting have brought good results besides generating awareness. It has won accolades and awards for the Akshaya Patra.

Akshaya Patra Annual Report Award

Recently The Akshaya Patra Foundation won Silver in the Summit Creative Awards (SCA) 2015 for its Annual Report 2013-14. It’s for the third consecutive time Akshaya Patra has won silver. Moreover this year Akshaya Patra received Gold for a film called ‘The Possibilities’ which projects the essence and importance of the core activity of the organisation at SCA. The award is to honour small and medium sized agencies for their contributions to advertising.

The entries are judged by experts who evaluated one against others in their category. This makes it a though competition, where the winner truly stands out.

This award is one of the achievements The Akshaya Patra Foundation has been honoured with. Without good communication principles and plan it’s not achievable. The idea is to use facts and figures as the real content accentuated by creative presentation that makes it appealing to the audience.

As the organisation strives hard to expand and feed more children, the need to educate and inform the people is of utmost importance to garner support to sustain and achieve its goal. The determination and commitment to generate healthy communication have resulted in major achievements besides bringing the desired intent of bringing awareness and the support needed for Akshaya Patra to keep working towards its mission of feeding 5 million children by 2020.

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Feeding the future of India

Feeding the future of India

The Akshaya Patra Foundation is an Indian NGO implementing the Central Mid-Day Meal Scheme across Government schools. It was initiated in the year 2000 in Bengaluru, Karnataka. Initially it began feeding in five Government schools of the Bengaluru city. Witnessing the overwhelming response for the need of the programme, Akshaya Patra strategically began expanding its operations to other parts of the state and eventually to other states of India. Currently, Akshaya Patra is feeding Government school children of 24 locations across 10 states namely: Andhra Pradesh, Assam, Chhattisgarh, Gujarat, Karnataka, Odisha, Rajasthan, Uttar Pradesh, Tamil Nadu and Telangana. In total, Akshaya Patra feeds more than 1.4 million children every day across the country.

These beneficiaries come from humble background but bring with them high aspirations. They are determined enough to not let their unfavourable socio-economic status come as a hurdle when it is the question of pursuing their dreams. At Akshaya Patra, each meal has its own unique story. Hence, the NGO ensures that it provides nutritious, hygienic and tasty food on each day. It also designs its menu based on the location to cater to the local palate. For example: the menu of Akshaya Patra kitchen at Karnataka will cater to South Indian palate whereas the menu item of Akshaya Patra Gujarat will cater to North Indian palate.

Over the years of implementation of mid-day meal, the Government of India along with partner NGOs has witnessed positive impact on the growth, development and regularity to school among children. Studies have also brought to fore that there has been increase in enrolment and attendance, also decreasing the rate of dropout. Mid-Day Meal Scheme has shown significant results in countering classroom hunger among children. These positive alterations during the growth years of children give them the confidence to lead a self-sustaining life in the future. It instils in them the determination and certainty of being able to come out of the vicious cycle of poverty, hunger and illiteracy.

Join Akshaya Patra in feeding the future of India and creating sustainable assets.

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Impact of mid-day meal on growing children

Over the years, the Mid-Day Meal Scheme has proved itself to be a supporting pillar in the overall development of children even at the grass root level of the society. The Scheme that was initiated by Government of India is being implemented by various Non-Governmental Organisations too. The Akshaya Patra Foundation is one among the various NGOs. Akshaya Patra began providing school lunch at five Government schools in Bengaluru city of Karnataka in 2000. This was even before the official central mandate in 2003 by the Government of India to provide free cooked mid-day meal at all Government schools. But after the mandate was passed, Akshaya Patra partnered with the Government of India in providing cooked meals at schools. Since then, Akshaya Patra has been working in a Public-Private Partnership model to achieve the six objectives of the Central Mid-Day Meal Scheme i.e.:

Mid day meal scheme

  • Eliminating classroom hunger
  • Increasing school enrolment
  • Increasing school attendance
  • Improving socialization among castes
  • Addressing malnutrition, and
  • Women empowerment

During the course of implementing the mid-day meal programme for 15 years now, Akshaya Patra has also conducted impact studies of the programme in association with noted research organisations. The Akshaya Patra kitchen process and operations has also become a part of prestigious institutes like Harvard Business School. Below are mention of few impact studies that clearly showcase the significance and potential of the mid-day meal programme in eliminating classroom hunger, improving child health and also increasing enrolment and concentration of children.

Feed the children

  • ‘Assessment of Mid-Day Meal Programme In 8 States’ by Sigma Research and Consulting Pvt. Ltd.
  • ‘Impact Assessment Study Report of The Akshaya Patra Foundation – HPCL Corporate Social Responsibility (CSR) projects (2012-13)’ by Tata Institute of Social Sciences (TISS)
  • ‘Report on Measuring the Impact of Mid- Day-Meal on Child Growth’ by Department of Public Health Manipal University
  • ‘Evaluation of the Mid-Day Meal Programme – June 2012’ by Kusuma Trust U.K.
  • ‘Impact study 2012’ by Edumedia
  • ‘Impact Assessment of The Akshaya Patra Foundation’s Mid-Day Meal Programme 2010’ by A.C. Nielsen
  • ‘Akshaya Patra: Feeding India’s School Children’ by Harvard business school

A click on Akshaya Patra Impact Studies will take you to the details of each of the above mentioned studies. To support Akshaya Patra, donate online to charity.

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Feeding initiatives of Akshaya Patra

Years of determined service has gained The Akshaya Patra Foundation a prominent name in the mid-day meal sector. Akshaya Patra has been a noted name among non-profit organisations both at national and international platform. During its service of 15 years Akshaya Patra has received support from Central Government of India, various State Governments, Government bodies, philanthropic organisations, public sector organisations, private sector organisations, volunteer groups and individuals. All these support were effectively and strategically utilised to operate, manage, sustain and expand the mid-day meal programme. Along with working towards its primary cause of providing mid-day meals to children of Government schools, Akshaya Patra is also involved in other feeding initiatives.


Akshaya Patra Beneficiary

Some of the feeding initiatives of Akshaya Patra are as follows:

  • Providing food at Anganwadi centres across many locations in the country
  • Feeding expecting and lactating mothers
  • Providing food for inmates in old-age homes
  • Feeding children in special schools
  • Feeding runaway children
  • Providing food to the homeless
  • Providing subsidised lunch for the economically backward
  • Providing food as a measure of disaster relief

During its course of service to children, The Akshaya Patra Foundation at many instances has also been part of various disaster relief teams. It has worked on the requests from both Central Government and State Governments to provide food as a relief measure for victims at drought hit regions and flood affected areas of the country. In the recent Nepal earthquake too, Akshaya Patra heeded the request of Prime Minister Office (PMO) and promptly acted upon sending food for the affected people of the region.

Thus, the ‘inexhaustible vessel of food’ always has enough meals for all!


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Akshaya Patra receives Chanakya Award 2015


The Akshaya Patra Foundation has been awarded with the Chanakya Award for NGO of the Year 2015 by the Press Council of India (PRCI)! This award was bestowed on Akshaya Patra as part of the PRCI Annual Corporate Collateral Awards 2015 at the PRCI 9th Global Communication Conclave 2015.

Besides winning this award The Akshaya Patra Foundation won several others as well. These included Platinum award for the Annual Report 2013-14, Gold for Akshaya Patra’s latest video ‘The Possibilities’, Gold for the Foundation’s Quarterly Newsletter, Silver for its 2015 Calendar, Bronze for undertaking the social media campaign of the year, and even received an Appreciation Award for Corporate Advertisement!

The theme of this year’s Global Communication Conclave was ‘Communicate to Connect’. The Annual Corporate Collateral Awards are handed out each year to honour those who have shown excellence in the field of corporate communications. Last year The Akshaya Patra Foundation received Gold in the Annual Reports category.

The PRCI was created to provide a platform for professionals in the PR, communications and media industries, as well as academicians, to exchange ideas and network with each other. The PRCI has set up headquarters in Bangalore, but also has 25 other wings throughout India.

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Lend a hand to those in need

Lend-a-hand-to-those-in-needThrough the mid-day meal, The Akshaya Patra Foundation even reaches out to children who are located in parts of the country where access to food and water are limited. Young Salim lives in Jaipur where his father owns a transport business, moving construction material and heavy equipment to neighbouring places. Salim has been working for his father from the tender age of five. Continue reading