How do NGOs leverage social media to promote their causes?

NGO social media Banner

Techreport surveyed more than 4,000 NGOs last year across 153 countries about how they were using social media. Turns out, 92% of global non-profit organisations had a website and a Facebook page, 78% of these were mobile-compatible, while 72% used Twitter.

This report alone is proof that NGOs are targeting millennials and Gen-X that are more open to online donations or online fundraising campaigns. Donors now have a wide variety of choices to select a cause they feel most strongly for.

This blog lists some ways that are actively being used by global NGOs as they leverage social media and online channels for charity purposes, online fundraising and other such activities. We have taken the example of a global NGO in India called Akshaya Patra that’s on a mission to feed school-going children with a wholesome lunch every day.

Make success stories sharable

NGOs around the world now understand the impact of stories on social media. And since they are often involved in causes related to human rights, they often have great stories to tell. Akshaya Patra loves sharing Hope Stories that are easily sharable on social media. This encourages visitors to check their website for details such as online fundraising, sponsoring a child or sponsoring a school.

Write linkable tweets on other platforms

NGOs have learnt to leverage attention beyond their own websites and social media pages. They make themselves heard on other prominent platforms such as Forbes, The Huffington Post and others. Akshaya Patra has a small microblog on the online edition of Forbes with the Twitter icon, so that it can be easily shared. Such initiatives have helped people around the world associate mid-day meals with Akshaya Patra.

Sharing history to add credibility

NGOs are quite forthcoming these days about sharing their history and background. They choose compelling storytelling methods to talk about their history to encourage donors for donating to charity and building trust. Akshaya Patra has an interesting history that’s not only presented beautifully on their website but is often shared on various social media platforms in digestible chunks of content.

Use Youtube for visual recall

Youtube is a social channel that’s quite democratic when it comes to widespread reach. Akshaya Patra often shares video stories about important launches, events, its state-of-the-art kitchens and other aspects of its school lunch programme. Recently, noted author Rashmi Bansal’s book launch event had received considerable attention on Youtube. Her book –God’s Own Kitchen – is traces the Foundation’s journey.

Partner with others

A non-profit organisation cannot work alone. It needs like-minded partners. Akhaya Patra partners with startups and enterprises to scale up at various levels. In one such initiative, it partnered with Innovative Alchemy, which helped the organisation to develop an innovative kitchen design that helped scale up its kitchens. Partners like these often share this kind of content on their own social media platforms that further expands the reach of NGOs like Akshaya Patra.

NGOs today are more aware and tech-savvy and are clear about their target audience. This clarity often helps them increase the scope of their causes and source necessary means to implement schemes.

Advertisements

Leap Year – 24 Hours 24 Acts

leap year

It’s a busy world, as such any extra time you get is definitely blessing in disguise. So what happens when you get an extra day … an entire day? That’s what you have in the form of 29th February as 2016 is a leap year. Your happiness will have no bounds, we understand, but have you wondered what all you can do with this extra time? And we are not talking about partying or going out, mind you. We are talking about doing something to give back to the society.

There are many things you can do. Some so simple that they won’t take more than a minute. Like our Facebook page or retweet our tweets, for instance, and help us reach a wider audience. Then there are things that will require more time and efforts on your part, but you can start from today. Like say, organise a fundraiser or maybe get into a partnership with us.

Regardless of what you do, we can assure you that the efforts put forth by you and others like you will amplify to make a huge impact on the lives of children across the country.

To know how you can use an extra day for a good cause, visit: blog.akshayapatra.org/leap-year-24-hours-24-acts/