How do NGOs leverage social media to promote their causes?

NGO social media Banner

Techreport surveyed more than 4,000 NGOs last year across 153 countries about how they were using social media. Turns out, 92% of global non-profit organisations had a website and a Facebook page, 78% of these were mobile-compatible, while 72% used Twitter.

This report alone is proof that NGOs are targeting millennials and Gen-X that are more open to online donations or online fundraising campaigns. Donors now have a wide variety of choices to select a cause they feel most strongly for.

This blog lists some ways that are actively being used by global NGOs as they leverage social media and online channels for charity purposes, online fundraising and other such activities. We have taken the example of a global NGO in India called Akshaya Patra that’s on a mission to feed school-going children with a wholesome lunch every day.

Make success stories sharable

NGOs around the world now understand the impact of stories on social media. And since they are often involved in causes related to human rights, they often have great stories to tell. Akshaya Patra loves sharing Hope Stories that are easily sharable on social media. This encourages visitors to check their website for details such as online fundraising, sponsoring a child or sponsoring a school.

Write linkable tweets on other platforms

NGOs have learnt to leverage attention beyond their own websites and social media pages. They make themselves heard on other prominent platforms such as Forbes, The Huffington Post and others. Akshaya Patra has a small microblog on the online edition of Forbes with the Twitter icon, so that it can be easily shared. Such initiatives have helped people around the world associate mid-day meals with Akshaya Patra.

Sharing history to add credibility

NGOs are quite forthcoming these days about sharing their history and background. They choose compelling storytelling methods to talk about their history to encourage donors for donating to charity and building trust. Akshaya Patra has an interesting history that’s not only presented beautifully on their website but is often shared on various social media platforms in digestible chunks of content.

Use Youtube for visual recall

Youtube is a social channel that’s quite democratic when it comes to widespread reach. Akshaya Patra often shares video stories about important launches, events, its state-of-the-art kitchens and other aspects of its school lunch programme. Recently, noted author Rashmi Bansal’s book launch event had received considerable attention on Youtube. Her book –God’s Own Kitchen – is traces the Foundation’s journey.

Partner with others

A non-profit organisation cannot work alone. It needs like-minded partners. Akhaya Patra partners with startups and enterprises to scale up at various levels. In one such initiative, it partnered with Innovative Alchemy, which helped the organisation to develop an innovative kitchen design that helped scale up its kitchens. Partners like these often share this kind of content on their own social media platforms that further expands the reach of NGOs like Akshaya Patra.

NGOs today are more aware and tech-savvy and are clear about their target audience. This clarity often helps them increase the scope of their causes and source necessary means to implement schemes.

Have fun fundraising with Akshaya Patra!

School bell!
Children rushing inside the gates of the school!
The shouts and cheers at the playground!
If all these bring back some great memories, you have had a great childhood. Yes, school is that important and that memorable.

Our Reach Make an Impact

Akshaya Patra, the NGO that’s working to provide wholesome meals to school children in India, wishes that school remains a memorable part of every child’s life. It’s on a mission to bring the dropped-out children back to school by serving wholesome lunch in government schools.

Ask any Akshaya Patra staff and they would tell you that serving meals to children is most fulfilling. For that matter, any charity related to children is often transforming for donors, volunteers and staff. So as we urge people to join our mission of serving mid-day meals, we also encourage them to have fun as they do. You don’t need to always donate cash or kind to charity in order to make a difference. You can simply involve yourself in online fundraising to make your valuable contribution.

You may create your own online fundraising campaign, give it a personality that you want, share your thoughts about it and inspire your friends, relatives and even strangers. For instance, a volunteer Mr M Shiva Krishna raised Rs 15,000 in a simple campaign that he called ‘Hungry for School.’

You can share your thematic campaign and our website links on your social media handles and invite millions of people in a cause that you believe in. You may post some of our pictures, do your own posters with a message and inspire people to donate to charity.

We genuinely want you to understand the meaning as you engage in this online fundraising since after all our goal is to spread smiles, laughter and joy among school children. Start your campaign today.

Here’s an Easy Way to Fundraise with Akshaya Patra!

Approaching an issue with the right solution can have a powerful and positive impact. Akshaya Patra is no different. When we realised the importance of eliminating hunger among children, Mid-Day Meal Programme was implemented in the year 2000, which is currently operational in 13, 210 schools in 11 states across India. You too can get involved in feeding the hungry by fundraising with us!

Fundraising is simple and easy!

Fundraising generally involves many tasks – creating the campaign, communicating the cause, engaging people, raising funds, and all of this could be time-consuming. Akshaya Patra has made this entire process quick and easy on its website. Keeping simplicity in mind, Akshaya Patra allows registered users to create online fundraising campaigns on the website in only a few steps. You can start raising funds from work or home and also engage people from across the globe.

As a donor, we often underestimate the impact of a small amount. However, each fundraising campaign on Akshaya Patra is meaningful – the little and large charity donations we receive make a difference to many children’s lives. One of Akshaya Patra’s well-wishers created a ‘Live for Others’ charity fundraising campaign on the website and within four months, the campaign raised enough funds to feed 793 children for an entire year! To view more campaigns, visit active campaigns.

fundraising-for-a-cause-matters

Akshaya Patra nurtures over 1.6 million school children every day with healthy mid-day meals and this undertaking promises a better future for our children. It is the Foundation’s mission to empower children, reduce school drop-out rate, and keep children healthy. As India progresses towards a hunger-free nation, you can support the programme along the way too with charity fundraising campaign for Akshaya Patra.

We urge you to get involved with Akshaya Patra in eliminating classroom hunger. Join the movement today and help us create awareness at a global level!

How Online Fundraising Campaign at Akshaya Patra Works

Fundraising is of immense importance for non-governmental organisations (NGOs) as these organisations, despite the fact that they too contribute heavily towards the socioeconomic development of the country, are not at the liberty of using the tax-payer’s money … at least, not directly. Indirectly, the Government does give tax breaks or provides funds or subsidies, especially when it is also a stakeholder.

Food for Education

In order to implement the Mid-day Meal Programme in schools, for instance, the Government has got into a partnership with NGOs like The Akshaya Patra Foundation. In such cases, it shares the cost of the programme or provides land and other requisites. Even in such cases, NGOs have to develop fundraising strategies for both, sustenance and expansion.

Online Fundraising for Akshaya Patra

At Akshaya Patra, we understand that online fundraising has more to it than simply accepting donations online, hence we make a conscious attempt to reach out to as many people as possible through our campaigns using our website and different social media platforms. It also has something to do with the fact that for an NGO, a steady stream of funds is of great importance.

If you want to organise a fundraiser for us at your workplace or school, we’ll be glad to help. You just need to get in touch with us. What if someone wants to help by raising funds for the cause, but cannot due to time constraints. In such cases, a much easier option is to go for online fundraising.

In a broad sense, the concept also includes donations raised by resorting to call-to-action, wherein direct mailers, social media posts, etc., are designed with the intention to bring donor to the landing page from where he can donate. These are the options the organisation uses to raise funds. Beyond these options, there is one option that you can use to raise funds for Akshaya Patra, and that is to create an online fundraising campaign on the organisation’s website.

donation-campaign

You have the option of either donating to an existing campaign or you can create your own online campaign by visiting our website. When you create a customized campaign, which will have a title and the target amount of your choosing, you can share it with your friends and family via email or social network. It won’t take more than a couple of minutes from your busy schedule and you’ll become a role model for other people.

In essence, you will help Akshaya Patra reach more people and raise funds for our cause, i.e., to eliminate classroom hunger, by starting and promoting an online fundraising campaign.

As of now, we are feeding over 1.5 million children across 25 locations in the country. Our mission is to reach 5 million children by 2020 and that, we know, will be an uphill task unless we have more people on board.


Go through Gaurav Warman’s experience of online fundraising @ theakshayapatrafoundation.wordpress.com/2016/03/28/fundraising-for-an-ngo-the-akshaya-patra-experience/

Fundraising for an NGO – The Akshaya Patra Experience

NGOs don’t rely on a single method of fundraising, as dependence on one method alone is unlikely to help in reaching out to all the potential donors. Also, to ensure the sustainability of the programme, it’s important that the said organisation has sufficient resources. Therefore, they resort to several different methods of fundraising.

At The Akshaya Patra Foundation, we understand the necessity of this approach. After all, we feed over 1.5 million children across 10 states every school day as a part of the Mid-day Meal Scheme and intend to reach out to 5 million children by 2020. Thus, we make it a point to urge to all our supporters to help us in our cause. If you are keen on fundraising for an NGO working for children, we have a whole list of things you can do to help us.

Fundraise with Akshaya Patra

donation-campaign

One unique method that some NGOs resort to is to allow people to create online fundraising campaigns and help the organisation. For instance, Akshaya Patra allows you to create your customized campaign in a couple of easy steps. You simply create a campaign, customize it, and share it on social media or via email, and then it helps you reach out to your friends and family, and make a donation pitch to them.

In order to start a campaign with Akshaya Patra, you will have to create an account. Once you sign up, you can give a name to your campaign, decide the duration, and set the amount you want to raise.

Also, you have the option of assisting an ongoing campaign by sharing it on social networking websites or via your email, or even make a donation to some existing campaign. In doing so, you will be supporting a not-for-profit organisation that thrives to improve the lives of children.

While an online fundraising campaign scores high on the convenience factor, it’s not the only way you can help us raise funds. You can even organise a fundraiser at your workplace or in your community or neighbourhood and help us to provide a nutritious meal to school children. We will support you in every way possible. You just need to get in touch with us to set the ball rolling.

Do Something Extraordinary

Gaurav Warman Campaign

Also you can take out a page from Gaurav Warman’s book and pull off a campaign that will catch the eye of the world. A resident of Mumbai, Gaurav orchestrated the Ride 1,200 Kilometres for 120 Little Angels campaign in 2015. As a part of this campaign, he travelled 1,200 kilometres on a bicycle from Mumbai to Jaipur. The funds raised during his campaign were donated to Akshaya Patra’s Mid-day Meal Programme to feed a wholesome meal to 120 children for an entire year.

How the Donation is used

  • 82% Mid-day Meal Programme
  • 2% other feeding programme
  • 10% Programme management
  • 6% Fund raising and communications

Most people, if not all, are sensitive to the plight of those who are less fortunate. They even want to do something for them. The problem though, is that they don’t know how to go about it, and this is exactly where your fundraising campaign will help. If people have the will, your campaign will show them the way.


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5 Reasons why you need to Fundraise with Akshaya Patra

Always wanted to try your hand at fundraising? Well here are 5 reasons you need to fundraise with Akshaya Patra!

  1. Improve child nutrition – The Akshaya Patra Foundation currently serves wholesome mid-day meals to over 1.4 million children across 10,845 Government schools in India every day. You can help us reach out to more.

child nutrition

2.  Improve school enrolment and attendance – The mid-day meals have been proved to give children an incentive to attend school, thereby ensuring that more children are getting educated each year.

Government School Children

3.  Avail tax exemption – You can contribute to Akshaya Patra and save on taxes too. With every donation above Rs. 500, avail 100 per cent tax exemption under section 35AC of the Indian Income Tax Act.

Tax-Benefits

4.  Transparency and accountability – Rest assured that you can rely on Akshaya Patra for absolute transparency and accountability. Akshaya Patra is also in the ICAI Hall of Fame for Excellence in Financial Reporting.

transperancy

5.  Have a great time – Fundraising with Akshaya Patra is a fun-filled experience. Start a campaign, coordinate with your friends, and have a blast for a good cause!

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So do you want to fundraise with us and don’t know from where to start? It’s very simple: you can use any of these fundraising ideas to support The Akshaya Patra Foundation:

  • Organising an event (sports event, home brunch) or a collection (in places like shopping centres or supermarkets)
  • Fundraising at schools, at work place or at home
  • Creating online fundraising campaigns of your own

raise fund

You can also refer to our website to get some more ideas. If you have any ideas other than these, you can also use them to raise funds, fundraise with us. The Akshaya Patra Foundation is happy to help you execute your own novel fundraising ideas by providing you with our branding guidelines, and the branding material you need. Are you still finding it difficult?

If yes, contact us at infodesk@akshayapatra.org. Our team is always ready to help and guide you!

 

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