What is the NGO all about? What does it do? Is it making a difference? How is it using funds in what it does? Why is it doing, what it does? Can it be trusted? These are a few of the palpable questions in one’s mind before making decision to act upon supporting a NGO.
As Akshaya Patra, as a world renowned NGO, what is the impact we are generating to make people act and help it make a change? What is our identity? It says we run the world largest NGO-run mid-day meal programme. The answer itself gives birth to many more questions which need to be answered. Are we building a personal connect with the people? When we say we are feeding millions of children in an effort to eliminate classroom hunger. When we say we nourish minds and nurture dreams. When we say we provide unlimited food for education. Are those enough to paint a real picture?
Questions need to be answered at the right time with the right information so the organisation stands out amongst other. Many people support because they connect with the work Akshaya Patra does. Helping children every day with nutritious food, yes! It builds that connection with many people. But there are others who look in for more before they decide to lend a hand. Some try to find out what’s in for them. One may say,
“Yes! I am making a difference in children’s lives for the better is good enough for me.”
Or the fact that one get 100% tax exemption when one makes a donation above rs.500 make a positive impact to react. Or issues The Akshaya Patra Foundation is constantly trying to mitigate make one extend a helping hand. Some people asked about how the funds are spent, and Akshaya Patra has proper and unadulterated answers which make people get a clear picture. That does make a good impression. Akshaya Patra is the only NGO to be inducted in the ICAI Hall of Fame for winning the Gold Shield Award for Excellence in Financial Reporting five years in a row. That shows the commitment the organisation has on being transparent.
Akshaya Patra as an NGO in India needs to answer any and every questions related to its work and cause because that is what will drive people to connect and contribute to the organisation.
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