How do NGOs leverage social media to promote their causes?

NGO social media Banner

Techreport surveyed more than 4,000 NGOs last year across 153 countries about how they were using social media. Turns out, 92% of global non-profit organisations had a website and a Facebook page, 78% of these were mobile-compatible, while 72% used Twitter.

This report alone is proof that NGOs are targeting millennials and Gen-X that are more open to online donations or online fundraising campaigns. Donors now have a wide variety of choices to select a cause they feel most strongly for.

This blog lists some ways that are actively being used by global NGOs as they leverage social media and online channels for charity purposes, online fundraising and other such activities. We have taken the example of a global NGO in India called Akshaya Patra that’s on a mission to feed school-going children with a wholesome lunch every day.

Make success stories sharable

NGOs around the world now understand the impact of stories on social media. And since they are often involved in causes related to human rights, they often have great stories to tell. Akshaya Patra loves sharing Hope Stories that are easily sharable on social media. This encourages visitors to check their website for details such as online fundraising, sponsoring a child or sponsoring a school.

Write linkable tweets on other platforms

NGOs have learnt to leverage attention beyond their own websites and social media pages. They make themselves heard on other prominent platforms such as Forbes, The Huffington Post and others. Akshaya Patra has a small microblog on the online edition of Forbes with the Twitter icon, so that it can be easily shared. Such initiatives have helped people around the world associate mid-day meals with Akshaya Patra.

Sharing history to add credibility

NGOs are quite forthcoming these days about sharing their history and background. They choose compelling storytelling methods to talk about their history to encourage donors for donating to charity and building trust. Akshaya Patra has an interesting history that’s not only presented beautifully on their website but is often shared on various social media platforms in digestible chunks of content.

Use Youtube for visual recall

Youtube is a social channel that’s quite democratic when it comes to widespread reach. Akshaya Patra often shares video stories about important launches, events, its state-of-the-art kitchens and other aspects of its school lunch programme. Recently, noted author Rashmi Bansal’s book launch event had received considerable attention on Youtube. Her book –God’s Own Kitchen – is traces the Foundation’s journey.

Partner with others

A non-profit organisation cannot work alone. It needs like-minded partners. Akhaya Patra partners with startups and enterprises to scale up at various levels. In one such initiative, it partnered with Innovative Alchemy, which helped the organisation to develop an innovative kitchen design that helped scale up its kitchens. Partners like these often share this kind of content on their own social media platforms that further expands the reach of NGOs like Akshaya Patra.

NGOs today are more aware and tech-savvy and are clear about their target audience. This clarity often helps them increase the scope of their causes and source necessary means to implement schemes.

3 tips to prepare yourself for the next academic year!

A few more weeks and you will be back to school. Are you prepared to face another academic year? If not, here are a few fun tips to help you get into the school state of mind once again.

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Learn the tables

 You will definitely have the new year’s syllabus and Math would get more advanced but there’s one thing that you can never outgrow – multiplication tables. How many tables do you remember from last year? Gather all your friends every evening and take turns leading each other in recalling various tables. If you work on your math, you can later become a pilot, or go for engineering or join the Indian army just like 13-year-old Lakshmi from Hubballi. She is good at math and is serious about her career. She is a beneficiary of the mid-day meal scheme run by a non-profit organisation Akshaya Patra.

Work on your general knowledge

Do you know who’s the President of India or President of the United States? Do you know the largest state in India? Ask your friends around you, ask your parents. Get yourself old newspapers and see if they have this information! Work on your general knowledge as you gear up to attend another academic year. It would not only get you good grades but also make you smarter than other peers.

Practise painting

Do you like drawing or painting? Did you get a chance to practise these in summer vacation? If not, you can do so now. These activities open up creative faculties in your mind, making you smarter and sharper. Meet Pawan, a 14-year-old school student from Mysuru. He regularly practises his painting skills and wishes to become an artist when he grows up. How wonderful! Pawan goes to school every day because he gets a wholesome lunch at school free of cost, thanks to several charity fundraising initiatives from volunteers.

A lot of children like you are excited to get back to school because they are prepared. Many of these children are part of the mid-day meal scheme that’s run by a non-profit organisation Akshaya Patra. They feed wholesome lunch to school children like yourself in various government schools and invite several volunteers for charity fundraising. If you know anyone who can donate or sponsor a child, ask them to join hands.

Water is an essential part of children’s nutrition

Most nutritionists recommend that children must get three meals in a day along with two parts of healthy snacks. As far as the lunch is concerned, Akshaya Patra ensures that school children get a proper diet through its Mid-Day Meal Programme. The organisation has fed over 1.6 million school children so far.

Water - Nutrition

Clean drinking water is an integral part of the Akshaya Patra school lunch menu that this top NGO serves to the children. Children are often never concerned about how much water they need for proper hydration. But water is an essential part of their daily nutrition. Water helps keeping their body temperature stable and it is responsible for carrying nutrients and oxygen to cells, protects tissues and organs, soothes joints and removes waste.

Apart from meal time, children would typically drink water after playing outside and thirsting for it. It doesn’t usually strike them that they need more water. Children aged between nine and 13 need 1.6 litres/6 glasses (boys) and 1.4 litres/5 glasses (girls) of water every day. In the 14-18 age-groups, boys need to drink at least 1.9 litres/7 glasses and girls need to drink at least 1.6 litres/6 glasses per day. Apart from water, children can also be fed low-fat milk that nourishes them without giving them sugar or additives that are found in soft drinks or flavoured mineral water. Akshaya Patra encourages children to drink sufficient water after their meals. You can also play a part in this charity fundraising.

Of course, children must be taught to consume more water during hot days or if they are indulged in a lot of outdoor activities or sports. In India, the easily available drinking water is tap water. But the good news is tap water contains fluoride that helps in developing strong teeth. However, the children who go to government schools in India often don’t have access to clean tap water at their homes. We ensure that a wholesome meal apart from clean drinking water is provided to all the children going to the government schools. These children can be benefitted through charity fundraising for Akshaya Patra. Donate for an NGO today.

Gift a Happy New Year to India’s children – Akshaya Patra’s Message

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The curtains are closing on 2016 and the stage is set for 2017. Yes folks, New Year 2017 is here! It is a time to gather the lessons of the past year, celebrate its joys and let go of its pains. The New Year brings in new hopes, dreams and often a list of resolutions too! The end of a year and the beginning of the new one is also a period of reflection on the blessings received in the previous year.

One wonderful way of ushering in the New Year is to bring happiness to the most innocent of souls – kids. Donating to children’s charities is a great way of doing this! The Akshaya Patra Foundation works tirelessly for the cause of ‘unlimited food for education’. Founded in the year 2000 with the principle that no child should be deprived of education due to hunger, the organisation operates the world’s largest NGO-run Mid-day Meal Programme in India. Currently feeding over 1.6 million in the country through its state-of-the-art kitchens, the Foundation, registered under section 35AC of the Income Tax Act, 1961, strives tirelessly to eliminate classroom hunger. Why not join this fight against hunger and malnutrition and gift India’s children a healthy, wholesome school lunch a day by donating to the Foundation? That would be a noble and auspicious start to the New Year!

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Akshaya Patra’s immediate mission is to feed 5 million children by 2020. Every successive year brings an added hope to the Foundation – that of benefitting a greater number of people. Its programmes are the fuel that powers the dreams of young children across India. These kaleidoscopic dreams include becoming doctors, engineers, architects, pilots, soldiers. It is up to the people of the world to come together to ensure that they are fulfilled and the children’s tomorrows are lit with education and nutrition. This is possible through donations of generous patrons who feel strongly about the futures of India’s children. Every contribution above Rs 500 made to the Foundation is eligible for 100% tax exemption in India, under section 80GGA.

Make 2017 a great one for India’s school kids!

Be a Child’s Santa this Christmas | Sponsor a Child

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Christmas season is here which also means it’s time to give something back to society! While we all get busy looking for best Christmas gift ideas for our friends and family, Akshaya Patra has one compassionate idea that will leave you with pride! How about sponsoring a child’s meal for an entire year? And what if we told you Rs 950 covers the cost of meals for an entire year?

In the midst of everything that’s on this planet, children teach us the meaning of innocence, spark a lot of fun and are the most curious little beings. Unfortunately, not all children get a fair chance to experience freedom. Unfortunately, some children are not even students. Akshaya Patra touches upon these lives by given them one basic need which is also the source of everyone’s survival – food. The organisation provides nutritious mid-day meals to children in government and aided schools thus encouraging children to enroll in school and continue their education.

To ensure more children receive food and education through this charity for children, you can make a thoughtful donation to Akshaya Patra: sponsor a child. By donating, you will receive 100% tax exemption as per Section 80G of Income Tax Act. But we’d also like to tell you that this is not just a contribution but an attempt to transform a young life and give them the freedom to dream big.

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If there’s more you would like to do for children, you can try creating charity fundraising campaigns on our website in a few simple steps. The funds received from online fundraising campaigns help us reach out to more children. This Christmas, while you wait for your gift to be kept under the Christmas tree, why don’t you make it special for a child by being his or her Santa? Gift a child an uninterrupted education by making a donation of Rs 950!


Akshaya Patra, NGO for children head quartered in Bengaluru, is present across 11 states in India. Every day, the Foundation reaches out to over 1.6 million children with nutritious mid-day meals to ensure their school attendance is not affected due to hunger. You can sponsor a child and receive 100% tax exemption as per section 80G of income tax act.

The Beginning of Quality Education

‘Education for all’ has been resonating in everybody’s mind and yes, India is on the path to achieving this. However, education does not always synchronise with quality. United Nations, in one of their papers presented at The International Working Group on Education Florence, Italy in June 2000 defines quality education in five points:

  • Learners who are healthy, well-nourished and ready to participate and learn, and supported in learning by their families and communities
  • Environments that are healthy, safe, protective and gender-sensitive, and provide adequate resources and facilities
  • Content that is reflected in relevant curricula and materials for the acquisition of basic skills, especially in the areas of literacy, numeracy and skills for life, and knowledge in such areas as gender, health, nutrition, HIV/AIDS prevention and peace.
  • Processes through which trained teachers use child-centred teaching approaches in well-managed classrooms and schools and skilful assessment to facilitate learning and reduce disparities.
  • Outcomes that encompass knowledge, skills and attitudes, and are linked to national goals for education and positive participation in society.

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The first point in particular talks about children who are well-nourished learners. What Akshaya Patra, a charity for children, is focusing through their Mid-Day Meal Programme is – increase a child’s nutrition intake as well as ending classroom hunger. Through charity fundraising activities, the Foundation receives sustainable help from several people and corporates across the globe.

Divya, one of Akshaya Patra beneficiaries, says she likes ‘warm and nutritious food.’ This one incentive that children receive every day encourages them to pursue their education without fear and also makes them aware of societal issues. Some of our beneficiaries testify that they would want to grow up to help the society – a value that helps spread kindness.

As we expand our Mid-Day Meal Programme to more schools and locations, we urge the people to contribute to a healthy future. Akshaya Patra’s donors can avail 100% tax exemption for donations above Rs. 500 as per section 80g of income tax act. This article gives you an overview of how you can avail the exemption and why it is important to donate for education in India.

Here’s an Easy Way to Fundraise with Akshaya Patra!

Approaching an issue with the right solution can have a powerful and positive impact. Akshaya Patra is no different. When we realised the importance of eliminating hunger among children, Mid-Day Meal Programme was implemented in the year 2000, which is currently operational in 13, 210 schools in 11 states across India. You too can get involved in feeding the hungry by fundraising with us!

Fundraising is simple and easy!

Fundraising generally involves many tasks – creating the campaign, communicating the cause, engaging people, raising funds, and all of this could be time-consuming. Akshaya Patra has made this entire process quick and easy on its website. Keeping simplicity in mind, Akshaya Patra allows registered users to create online fundraising campaigns on the website in only a few steps. You can start raising funds from work or home and also engage people from across the globe.

As a donor, we often underestimate the impact of a small amount. However, each fundraising campaign on Akshaya Patra is meaningful – the little and large charity donations we receive make a difference to many children’s lives. One of Akshaya Patra’s well-wishers created a ‘Live for Others’ charity fundraising campaign on the website and within four months, the campaign raised enough funds to feed 793 children for an entire year! To view more campaigns, visit active campaigns.

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Akshaya Patra nurtures over 1.6 million school children every day with healthy mid-day meals and this undertaking promises a better future for our children. It is the Foundation’s mission to empower children, reduce school drop-out rate, and keep children healthy. As India progresses towards a hunger-free nation, you can support the programme along the way too with charity fundraising campaign for Akshaya Patra.

We urge you to get involved with Akshaya Patra in eliminating classroom hunger. Join the movement today and help us create awareness at a global level!

Giving – A Hallmark of the Extraordinary

In these times of fast cars and faster jobs, a sense of forlornly meandering through a mindless existence often sets in. Leisure, pleasure and privilege often find themselves helpless against this undercurrent. One thing, done in however small a quantity, that always warms the spirit and lifts it, is the act of giving. Those who feed the hungry or donate to charity, offering financial aid or time and resources, will vouch for the exhilaration they feel upon making worthy contributions. Giving undoubtedly makes one an extraordinary individual – in their own eyes as well as in the eyes of others.

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One might scoff at the surety with which the statement has been articulated, but there are numerous reasons why it stands true. Firstly, one’s self-image is of paramount importance. Ironic though it is, giving enhances one’s self-worth because the act puts others before oneself. In a world that believes that individuals are wired to be selfish, doing something truly selfless makes one remarkable indeed. Secondly, with the suffering, wealth disparity and wars that are a common fixture, the smallest measure, be it charity fundraising or sponsoring the education of an underprivileged child, matters in making the world a kinder place.

Charity is also a mutually beneficial relationship for all those involved in the exchange. It helps one connect with individuals who are in a vastly different place in life as compared to themselves. This gives one the power that is rare indeed – one to empathise with one’s fellow beings, rather than just sympathise with them. Empathy – the ability to truly understand the other person by putting oneself in his/her shoes – is a hallmark of a mind that has grown and evolved. It allows one to be humane, instead of just human.

In the age of materialism, giving also helps one manage its stresses and uncertainties by nudging one towards the spiritual. Spiritual wellbeing is as important as material success. Giving, which helps one look beyond oneself to the oneness of the universe, is a spiritual activity that helps individuals love and be at peace with themselves. The greatest minds in the world have all extolled the benefits of charity, and now, scientific research backs these ideas, which go back thousands of years. Giving, in its essence, is a way towards self-realisation.

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Help nourish a schoolchild’s dream of uninterrupted education by supporting Food for Education. Donate to Akshaya Patra for mid-day meal programme now!