To be an efficient storyteller you need to use effective mediums of communication. Akshaya Patra has been keeping up with the changing trends and continuously applying new ways to tell its story to the world. From one way storytelling to dynamic storytelling, from serial storytelling to multifaceted stories it has been harnessing the best forms to reach out to the audience.
A recent film called ‘The Possibilities’ tells the story of a child engaged in odd jobs just to earn a meal. It’s a story reflecting the stories of millions of children in India. The film closes with a solution, which is the mid-day meal of Akshaya Patra. The child gets free nutritious food as well as free education. He need not work to earn his bread anymore. The film touches the hearts of the audience and the film received numerous awards.
There are other films produced by the foundation telling its story with different themes and it has managed to garner attention and awareness to the cause of Akshaya Patra. The substance to all the films created is: honesty to the cause, usage of the right information and facts and not being superficial. Being an NGO, Akshaya Patra needs to transparent and honest to earn the trust of its supporters and there nothing more effective and beautiful than showing what it is? as it is.
The additional benefits of having visual, audio or music together in telling a story through films accentuate the impact of the underlying message Akshaya Patra wants to communicate. In our modern world, films do travel faster, farther and stay longer making it a very efficient and effective medium to use to project your message to the public any time.
Watch ‘The Possibilities’.
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The Akshaya Patra Foundation, as it expands and grows needs to develop itself as a good storyteller. Why you may ask? The answer is Akshaya Patra is an NGO working with many stakeholders. Trustees, advisors, donors, philanthropists, corporates, well-wishers, Government of India and the State Governments, general public, teachers and most important children are parts of what make Akshaya Patra. The onus to share and build trust, to get support by being transparent about the organisation lies with the organisation. Keeping up with new trends and making content and creative exciting have brought good results besides generating awareness. It has won accolades and awards for the Akshaya Patra.
Recently The Akshaya Patra Foundation won Silver in the Summit Creative Awards (SCA) 2015 for its Annual Report 2013-14. It’s for the third consecutive time Akshaya Patra has won silver. Moreover this year Akshaya Patra received Gold for a film called ‘The Possibilities’ which projects the essence and importance of the core activity of the organisation at SCA. The award is to honour small and medium sized agencies for their contributions to advertising.
The entries are judged by experts who evaluated one against others in their category. This makes it a though competition, where the winner truly stands out.
This award is one of the achievements The Akshaya Patra Foundation has been honoured with. Without good communication principles and plan it’s not achievable. The idea is to use facts and figures as the real content accentuated by creative presentation that makes it appealing to the audience.
As the organisation strives hard to expand and feed more children, the need to educate and inform the people is of utmost importance to garner support to sustain and achieve its goal. The determination and commitment to generate healthy communication have resulted in major achievements besides bringing the desired intent of bringing awareness and the support needed for Akshaya Patra to keep working towards its mission of feeding 5 million children by 2020.
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The Akshaya Patra Foundation will be hosting a three-day training workshop in Vrindavan from 28th to 30th December, 2014. This workshop will be held for the participants from the Institute of Secretariat Training & Management (ISTM), New Delhi. The workshop has already been hosted in Bangalore from 21st to 23rd December.
Akshaya Patra has undertaken this workshop to provide the participants with a glimpse into the working of a non-profit organisation like Akshaya Patra, as well as other NGOs in the industry too.
The workshop which covered an extensive array of topics touched upon some crucial subjects like NGOs as a pressure group, the role of stakeholder participation, the importance of Government schemes, Government partnerships with NGOs and their ability to implement schemes, the important role NGOs play in strengthening groups, critical talking points in policy formation and a host of other relevant subjects.
During the workshop in Vrindavan the participants will be taken on an exposure visit to the Akshaya Patra kitchen as well as visits to NGOs in the area. During the exposure visit in Bangalore, the participants were taken to the Vasanthapura kitchen to view the operations process followed by a visit to an Akshaya Patra beneficiary school.
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The Akshaya Patra Foundation has won the Summit Creative Award (SCA) – Silver for the second time! The organisation received this prestigious award for its creative representation of its Annual Report. The SCA awards received over 5000 entries, from which Akshaya Patra ranked the second best in creativity. The Akshaya Patra Foundation won the Silver award in the Non Profit/Government category. Continue reading