A sneak-peek into Akshaya Patra’s mega kitchens that feed millions of children

Akshaya Patra Kitchens

Imagine 100,000 meals being cooked in a single kitchen under strict norms of hygiene and quality control. Akshaya Patra’s state-of-the-art centralised kitchens process these meals on a daily basis. Due to their standards of hygiene and technology, they have been featured in National Geographic Channel’s India’s Mega Kitchens as well.

The kitchens follow the six sigma methodology with a pre-scheduled menu and equipment that’s relevant to the specific region. For instance, North Indian kitchens have rice and dal cauldrons with roti making machines while South Indian kitchens have rice and sambar cauldrons.

Ensuring quality every day

The NGO’s kitchens ensure quality all through its centers in India right from the procurement of the raw material. The quality inspection, storage and preservation of raw materials follow the standards set by Food Safety Standards Act 2006 (FSSA); the rice is supplied by the Food Corporation of India (FCI); all the kitchens follow First in First Out and First Expiry First Out methods while using the raw materials for cooking.

All the vessels used during cooking are of stainless steel 304 food grade material. Well-trained cooks and supervisors ensure quality control during the cooking for these kitchens run by the top NGO that’s on a mission to feed the children.

Here are few photographs that give you a glimpse of our kitchens:

Big couldrons

Big Couldrons

Centralised Kitchens

Centralised Kitchens

Chopped Vegetables

Chopped Vegetables

Roti Cutting Machine

Roti Cutting Machine

The NGO also conducts training programmes for the cooking staff in various parts of India to make them aware and conscious that since they are feeding nutritious meals to the children, they need to be strict about personal hygiene. Akshaya Patra’s newest kitchen opened recently in Bhavnagar, Gujarat. The kitchen has the capacity to cook mid-day meals for 50,000 children. About 28,000 children from 57 government schools In Bhavnagar will be benefitted by Akshaya Patra’s mid-day meals in the area. Now Akshaya Patra, as one of top NGOs in India, has 28 centralised kitchens and two de-centralised kitchens across India. The Akshaya Patra Foundation operates in 29 locations across 12 States in India feeding over 1.6 million children.

How do NGOs leverage social media to promote their causes?

NGO social media Banner

Techreport surveyed more than 4,000 NGOs last year across 153 countries about how they were using social media. Turns out, 92% of global non-profit organisations had a website and a Facebook page, 78% of these were mobile-compatible, while 72% used Twitter.

This report alone is proof that NGOs are targeting millennials and Gen-X that are more open to online donations or online fundraising campaigns. Donors now have a wide variety of choices to select a cause they feel most strongly for.

This blog lists some ways that are actively being used by global NGOs as they leverage social media and online channels for charity purposes, online fundraising and other such activities. We have taken the example of a global NGO in India called Akshaya Patra that’s on a mission to feed school-going children with a wholesome lunch every day.

Make success stories sharable

NGOs around the world now understand the impact of stories on social media. And since they are often involved in causes related to human rights, they often have great stories to tell. Akshaya Patra loves sharing Hope Stories that are easily sharable on social media. This encourages visitors to check their website for details such as online fundraising, sponsoring a child or sponsoring a school.

Write linkable tweets on other platforms

NGOs have learnt to leverage attention beyond their own websites and social media pages. They make themselves heard on other prominent platforms such as Forbes, The Huffington Post and others. Akshaya Patra has a small microblog on the online edition of Forbes with the Twitter icon, so that it can be easily shared. Such initiatives have helped people around the world associate mid-day meals with Akshaya Patra.

Sharing history to add credibility

NGOs are quite forthcoming these days about sharing their history and background. They choose compelling storytelling methods to talk about their history to encourage donors for donating to charity and building trust. Akshaya Patra has an interesting history that’s not only presented beautifully on their website but is often shared on various social media platforms in digestible chunks of content.

Use Youtube for visual recall

Youtube is a social channel that’s quite democratic when it comes to widespread reach. Akshaya Patra often shares video stories about important launches, events, its state-of-the-art kitchens and other aspects of its school lunch programme. Recently, noted author Rashmi Bansal’s book launch event had received considerable attention on Youtube. Her book –God’s Own Kitchen – is traces the Foundation’s journey.

Partner with others

A non-profit organisation cannot work alone. It needs like-minded partners. Akhaya Patra partners with startups and enterprises to scale up at various levels. In one such initiative, it partnered with Innovative Alchemy, which helped the organisation to develop an innovative kitchen design that helped scale up its kitchens. Partners like these often share this kind of content on their own social media platforms that further expands the reach of NGOs like Akshaya Patra.

NGOs today are more aware and tech-savvy and are clear about their target audience. This clarity often helps them increase the scope of their causes and source necessary means to implement schemes.