Akshaya Patra has been conferred the AVA Digital Platinum Awards, which is the competition’s highest recognition, for its latest online video, “Giving Every Dream A Chance” under the category of ‘Online Video.’
There were approximately 2,500 entries in the competition from throughout the United States and 17 other countries. The entries were judged by professionals who are in search for organisations and individuals whose talent surpasses excellence and whose work serve as a benchmark for the industry.
The AVA Digital’s Platinum Award is presented to those entries that are judged to be the most outstanding and recognized for excellence in terms of quality, creativity and resourcefulness. This coveted award is won by only 14 per cent of the total entries.
The AVA Digital Awards is an international competition award given in recognition to creative professionals for their outstanding work in the concept, direction, design and production of media in the field of digital communication by the Association of Marketing and Communication Professionals (AMCP). The Awards has been intended to pay tribute to the history and journey of the audio-visual and web industries present worldwide.
Know more @ Akshaya Patra Shines at the AVA Digital Awards 2016
Sri Rajnath Singh, Honourable Minister of Home Affairs, Government of India visited The Akshaya Patra Foundation’s kitchen facility in Lucknow on Sunday, December 27, 2015. Sri Ashutosh Tandon, (MLA, Lucknow East), Mr Sharda Pratap Shukla, (MLA, Sarojini Nagar) in Lucknow shared the dais on the occasion.
Akshaya Patra implements the mid-day meal programme in partnership with the Government of Uttar Pradesh and the Government of India to benefit children studying in the Government schools.
Sri Rajnath Singh also took a tour of the kitchen where he witnessed operations of the centralised kitchen facility. Speaking on the occasion, Shri Rajnath Singh commended Akshaya Patra’s noble service to society in eradicating hunger by providing nutritious mid-day meal to lakhs of school children across the country and appreciated the efficiency in reaching out to more school children.
For more details on the news visit: http://www.akshayapatra.org/news/Honourable-Minister-of-Home-Affairs-Sri-Rajnath-Singh-visited-Lucknow-Kitchen
The UPS Sindhi Government School of Sanganer in Jaipur hosted an Idea Cellular Programme recently.
A team from Idea along with BEEO of Sanganer block participated in the programme. Mukul Khanna, Idea State Head was the chief guest of the occasion. Raghupati Dasa coordinated the event.
Roti making machine at Akshaya Patra Kitchen in Jaipur
The programme was kicked off with a visit to the Akshaya Patra kitchen. During the visit, the Idea team got a live experience of the different processes involved in the making of the mid-day meal.
In the second half of the programme, the Idea team served mid-day meals to children in the UPS Sindhi School. In return, the students entertained their guests through various dance programmes. The school children also got an opportunity to exhibit their writing skills through an essay competition titled ‘sharing to society.’ The programme held by the Akshaya Patra Jaipur concluded with prize and memento distribution.
You can read more about the program at http://www.akshayapatra.org/news/idea-cellular-programme-held-in-jaipur
The Akshaya Patra Foundation, as it expands and grows needs to develop itself as a good storyteller. Why you may ask? The answer is Akshaya Patra is an NGO working with many stakeholders. Trustees, advisors, donors, philanthropists, corporates, well-wishers, Government of India and the State Governments, general public, teachers and most important children are parts of what make Akshaya Patra. The onus to share and build trust, to get support by being transparent about the organisation lies with the organisation. Keeping up with new trends and making content and creative exciting have brought good results besides generating awareness. It has won accolades and awards for the Akshaya Patra.
Recently The Akshaya Patra Foundation won Silver in the Summit Creative Awards (SCA) 2015 for its Annual Report 2013-14. It’s for the third consecutive time Akshaya Patra has won silver. Moreover this year Akshaya Patra received Gold for a film called ‘The Possibilities’ which projects the essence and importance of the core activity of the organisation at SCA. The award is to honour small and medium sized agencies for their contributions to advertising.
The entries are judged by experts who evaluated one against others in their category. This makes it a though competition, where the winner truly stands out.
This award is one of the achievements The Akshaya Patra Foundation has been honoured with. Without good communication principles and plan it’s not achievable. The idea is to use facts and figures as the real content accentuated by creative presentation that makes it appealing to the audience.
As the organisation strives hard to expand and feed more children, the need to educate and inform the people is of utmost importance to garner support to sustain and achieve its goal. The determination and commitment to generate healthy communication have resulted in major achievements besides bringing the desired intent of bringing awareness and the support needed for Akshaya Patra to keep working towards its mission of feeding 5 million children by 2020.
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