Since inception in June 2000, Akshaya Patra has seen involvement of people from all walks of life towards the noble cause of feeding children. Akshaya Patra always provides a platform for existing supporters as well as invites new supporters to get involved in nation building through feeding the young hearts. Over the years of implementing the mid-day meal programme, Akshaya Patra has witnessed that each meal has its own story and each beneficiary has his or her own special dream. Thus the Foundation has always thrived to provide quality, hygienic and tasty mid-day meal each day to each of the beneficiaries.
Currently, Akshaya Patra is operational in 24 locations of 10 states. Each day, Akshaya Patra feeds mid-day meal to more than 1.4 million children across Government schools. It aims to feed 5 million children by 2020. The task indeed is humongous but not unattainable. Working towards the mission, Akshaya Patra welcomes participation from each member of the country. The participation could be in the form of skill, time, funds, awareness creation or even volunteering. The recent partnership with Ching’s Secret is an exemplary one as it has brought in Ranveer Singh, the Brand Ambassador of Ching’s Secret and popular Bollywood Star to campaign for Akshaya Patra.
Ranveer has been actively involved in the planning and execution of the campaign called ‘India Ke Hunger Ki Bajao’. The campaign aims to feed at least 1 million children across the country. Ranveer’s sincere support towards the children was witnessed as he offered his support to 10,000 children and sponsored their mid-day meals for an entire year at the launch of the campaign. Along with Akshaya Patra beneficiaries as Ranveer appeals in this video it just takes 10 seconds and a minimum amount of Rs. 750 to feed a child for an entire year. This amount has the potential to nourish and change the life of millions of young citizens. The campaign will receive broadcast in television, radio and digital platforms. It is also being supported by well-known brands like Yash Raj Films, India TV, Red FM, Reliance Fresh, Patel Bros., Paytm, Choitrams and Fluence.
Managing Director of Capital Foods (Ching’s Secret’s parent company), Ajay Gupta opines that it’s time to give back to the society and education of children will definitely lead to a better future of the country. Ranveer Singh too adds that he loves kids and being able to be involved with the cause of Akshaya Patra gives him immense joy. He believes that being the role of Indian youth, he will be able to spread the message and bring in maximum participation for the cause.